SEM Agency & Your Business

SEM Agency & Your Business
We know that you have a business you need to run, and we know that it can be very hard for you to run that business when you do not have all available resources. The largest resource being time! There are a lot of things to consider from the digital presence to the digital marketing channels (including PPC ads). We have provide digital marketing consultations this for many customers throughout the years, and we can take this task off your plate so that you can focus your efforts elsewhere.

The website you have created is a place where customers visit, and that is where many people with get their “first impression” of your business or service. Your website is easy to access, but you need digital marketing programs that will bring awareness to your brand or business.

There are many business we can help grow their digital presence and expand brand awareness. We have tools and experience to get results you want.
Contact CT Marketing Solutions Today!

Landing Page Relevancy

Landing Page Relevancy

The Importance of Landing Page Relevancy

Background 

Our client offers magazine subscriptions to an online audience. Before working with us, the client had a search engine marketing (SEM), pay-per-click (PPC) campaign in place in an effort to target consumers — but the campaign was not performing well and was resulting in little to no brand recognition.

The client’s non-brand campaign metrics were well below efficient industry standards. With low conversion rates for the broad-match keywords that made up the non-brand, there was significant room for improvement.

How We Helped

Based on research, we know that keywords including “Gardening Magazine,” “Diet Cooking Magazine” and “Car Magazine” were driving the most clicks to the client’s site — but when someone clicked through the ad, they were led to the client’s entire catalog of magazines, with no available search features or functionality.

Without some relevancy in the landing page, the client was losing sales because the customers were simply overwhelmed with all the magazines available.

To handle this issue, we designed a series of landing pages that were relevant to the top volume-driving keywords. It was a relatively simple job — but it made a huge difference for the client’s conversion rates.

The End Result

Before implementing the new landing pages, the client’s conversion rate — meaning the percentage of users who are clicking the ad and actually buying something — was .94 percent.

Following the change, the conversion rate jumped to 2.1 percent, representing a 123 percent increase in conversions.

With more functionality and landing pages that were tailored to the customer’s desires, the client was able to drive quality traffic to relevant pages, where they would find what they wanted and would purchase the magazines.

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