Targeting holiday gift-givers with pay-per-click advertisements offers a wealth of new opportunities. If last year was a success, then stick with what resonates with your audience, however, to get more out of your PPC budget and expand your audience, try these digital marketing ideas:
Use landing pages featuring reviews to reassure a new customer that the recipient will love their surprise gift
Create ads with shipping date information so people will know that they can still order from you
Highlight generous return policies
Feature Cyber Monday deals
Feature last minute deals
Don’t forget to mention Christmas or Xmas in your ads
Create a landing page and PPC ad for secret Santa gifts under a certain dollar amount
When creating PPC ads with shipping date information and sale dates, use the countdown feature to create a sense of urgency.
The stakes are high during the holiday season. Double or triple your bids; your competitors will be doing the same thing. Consider Dynamic Search Ads to get the attention of shoppers looking for gifts that you wouldn’t consider a typical Christmas gift.
Finally, don’t forget to adjust your bids in January or you’ll see your holiday profits dwindling as your ROI tanks.
PPC (pay-per-click) will continue to drive ROI in 2019. Even though you are probably aware of these four important PPC trends, you need to increase your focus on implementing them in your campaigns. Mastering these digital marketing strategies will provide the best possible user experience, raising your ROI.
1. Voice Search
In only a few short years, Alexa, Siri and Cortana and other voice-controlled virtual personal assistants have become indispensable to an ever-growing number of consumers. Whether people are at home, work or on the road, they have become accustomed to speaking to Alexa or one of her sisters and receiving an immediate answer to their question. Who wouldn’t rather ask a question than type a search query?
Both your web pages and PPC content need to be updated to reflect the differences between voice and typed searches.
Instead of focusing on a single keyword, incorporate five to six word keyword phrases or sentences
Add “near me” to important keywords
Social Search Marketing
As Facebook prices increase, consider expanding to other platforms. If you sell B2B, for example, LinkedIn’s laser-like targeting can prove more profitable even though the cost per click is considerably higher.
3. Target the Audience, not the Keyword
Google will be increasing their focus on two types of consumer targeting.
User behavior, such as which restaurants or stores someone visits frequently
In-market targeting, focusing on consumers who have been researching products or services before making a purchase
Personalization is definitely the future of digital marketing.
What is the internet’s most compelling CTA (call-to-action) button? The “play” button on a video. Videos are everywhere and everyone watches them. A majority of all viewers watch at least 75% of a video. Using a short, well-crafted video in a paid ad can really boost your ROI.
Voice search, laser targeting by search engines and social media platforms, personalization and video can have a fantastic impact on your bottom line. Best wishes for a healthy, happy and prosperous 2019!
Online blogs come in different shapes and sizes. You need to say something worthwhile for people to stop and listen. Everything goes stale after a while. You start to run out of things to say, and you fall into a rut. You can only say the same thing for so long before it begins to run cold. That is why you need to get more creative with your brand and blog. You need to be more creative than finding new channels for your PPC(Pay Per Click).
That is where a digital agency can come in handy. A digital agency can help give your blog and brand the facelift it needs to keep going. Unfortunately, in today’s climate, everything has a short shelf life. Your brand is definitely going somewhere if it has lasted more than a few years. That means you are past the honeymoon stage and that is where the real work begins.
Time to Get To Work
1) You might want to consider redesigning your site. You just need to modify a few things here and there. There is no need to throw out the baby with the bathwater. That gives your audience a new reason to see what you are up to. It is similar to shopping at the same store selling the same thing.
2) Digital advertising agencies know a lot of people in the blogger world. Ask them to recommend a fresh face. That fresh face can give your online blog the reinvention it needs, especially when it comes topics being talked about. There is only so much one person knows. You need someone who can offer a fresh perspective.
3) Experiment with a new series or something. There are a lot of ideas you can try. You need to broaden your horizons without forgetting why people came to you in the first place. Some bloggers have started using Youtube as an example. They post fresh visual content to connect with the words they have written on their site. People like to see images. A SEM agency can help you with that.
One more thing you can do is to revisit old topics. It is possible that your new audience is not aware of your older pages. Go through them and dress them in new clothes. You attract new people and you refresh the memory of your core audience. It lets your audience see something in a new light. It helps them to think about the same thing in a new way.
Pay-Per-Click (PPC) advertising is one of the most widely known digital marketing options in this day and age. If you’re looking for advertising techniques that can empower your hard-working business gain an advantage in today’s competitive business realm, then you should learn in detail how to enhance your PPC approach. Working with a digital marketing agency can often make a fine start. Learning the ins and outs of PPC basics can work quite well, too.
It’s critical to begin by identifying your number one objective. If you lack a clear objective, then you’ll most likely flounder in your attempts. Once you do that, you should put all of your attention onto keywords that are pertinent to your specific field. It’s vital to assess how well or how poorly your keywords fare on a routine basis, too. Ignoring keyword results can in many cases end up in businesses wasting considerable sums of money. If you ever discover any keywords that just don’t work out well for you, you need to do away with them immediately.
Conversion tracking should be on your radar as well. Businesses that tend to thrive in PPC advertising often become conversion tracking wizards. Creating a system for keeping on top of conversions can be extremely useful. It can come in handy for return-on-investment or ROI purposes, too.
Depending on negative keywords can be a smart solution for all businesses that want to take their digital marketing campaigns to higher tiers. Negative keywords give people the ability to take charge of their advertising budgets day in and day out. They give people the ability to do away with web traffic that’s pointless or that does nothing to advance their causes as well. If you want to streamline your business’ approach to PPC advertising, comprehending negative keywords can work.
St. Petersburg Award Program Honors the Achievement
ST. PETERSBURG October 4, 2018 — CT Marketing Solutions has been selected for the 2018 Best of St. Petersburg Award in the Marketing Agency category by the St. Petersburg Award Program.
Each year, the St. Petersburg Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the St. Petersburg area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 St. Petersburg Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the St. Petersburg Award Program and data provided by third parties.
About St. Petersburg Award Program
The St. Petersburg Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the St. Petersburg area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The St. Petersburg Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.
When owning your own business, the task of marketing is usually an essential component to its success. In addition, with today’s advanced forms of media, technology is one of the primary way most American’s communicate, get their news and search for the things they want to buy. In fact, e-commerce makes up about 30% of all purchases of products on the market today. That is why it is so important for businesses to make an impact through the use of customized digital marketing and digital advertising.
Today over 80% of American’s have regular access to the internet through computers, cell phones and tablets. That is why any small business that wants to tap a core of business marketing is very wise to tap into the use of digital marketing and digital advertising. One of the more modern advances for businesses who are looking to drive internet exposure can find success in advertising with what is known as internet PPC advertising. That means to set up a digital ad that can be placed on the internet to a focus group of people for a direct marketing base. Then the business only pays the digital marketing company based on how many people click on the ad. This type of advertising available is what is known as PPC or Pay Per Click.
The best way for you to advertise to get local, regional and national customers is through exposure that is known as SEM Marketing. That means the company you hire is geared towards designing ads for Search Engine Marketing (SEM Marketing). This type of marketing for companies is done by creating a plan to create and build their market base online.
If you are looking for a good way to impact people through a strong marketing tool, the use of a digital marketing firm that has a solid reputation for creating successful Pay Per Click (PPC) is your best choice. Creating a strong internet presence is one of the greatest venues for attracting new consumers who will use your products or services whether you are a local business, a regional business, a nationally based business or even one that drives to customers across the globe. Presently, there are over 3.6 billion users of the internet across the globe and the number is growing every day. That is over half the global population of the world. With proper marketing, it is easy to see why businesses all over the world have turned to digital marketing and digital advertising to reach a broader group of potential customers to grow their business.
No matter how good your products or services are, without proper marketing support your company will not reach its full potential. The internet is one of the best marketing platforms ever devised. But without a knowledgeable, experienced, creative marketing company working for you, your company will not be able to take full advantage of it. At CT Marketing Solutions we have an experienced team of marketing consultants that understand how to leverage the exposure the internet offers to drive a steady and ever-growing flow of customers to your company’s website.
We are an SEM agency with the tools and talent to paint your company in the most favorable light possible and put it in the presence of millions of consumers that need the products and services you provide. We are digital marketing consultants with a proven track record of success. We specialize in creating effective e-commerce shopping campaigns using digital advertising, PPC, programmatic displays, social media postings and a host of other innovative digital marketing methods. We can turn your company into an internet sensation and can help you to reach and attract the most lucrative markets.
Web surfing consumers are always searching for new and better products. There are also niche markets with millions of members that need the products and services you have to offer. We are an SEM agency that can help you to reach those underserved markets using our advanced digital marketing techniques. At CT Marketing Solutions we know the most innovative ways to use PPC and digital advertising to draw countless people to your website that have money to spend. We know exactly what to do to attract the right customers to your site. Ones that will shop with you again and again and show other customers where to find you.
Growing a business today requires consistent creative digital advertising that will draw attention to your company. We have the team, vision and experience to do just that. We know how to use PPC and a variety of other digital marketing methods to make your company a hit. Our team knows all the latest internet performance marketing techniques and tricks to make your company to stand out from the crowd and attract a constantly growing number of visitors. No matter your target market, the CT Marketing Solutions team can help you better able to reach them and create new markets for your products as well.