Search engine marketing is about appearing in the search results pages when the consumer is looking for you, your product or your service. Every search is an opportunity to raise your hand and gain consumer awareness. Whether they’re looking for your brand specifically, or a brand like yours, it pays to get there first.
- Search engine marketing (SEM) is the most efficient channel for direct response advertising.
- Search engine marketing (SEM) provides complete accountability for your adverting dollars.
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